Has your club gotten on board the MemberSHIP? Are you taking advantage of all the excellent resources available on the recruitment campaign webpage at: http://bit.ly/siamembership? We know that there is a lot of information to digest, so if you are not sure where to begin, the following five steps will get you off to a great start!
- Perform a Club Assessment and use the Healthy Club Resources. As your club prepares to bring in lots of new members throughout the recruitment campaign, make sure that you’re ready to receive them with open arms into a healthy and vibrant club! Take some time early in the year to perform a club assessment and open up the lines of communication to discuss the “tough stuff” that may be holding your club back. Remember that new members will come with new ideas, and in order to engage them you need a club culture that is open, flexible, and positive! Peruse all of the healthy club resources and apply them to ensure you’re putting your best foot forward for potential recruits!
- Get to know the 4 target groups, how to best communicate and market Soroptimist to them, and identify prospects.The SIA staff has done the research for you and developed materials you can use to recruit members from 4 target market groups: Baby Boomers, Gen Xers, Millennials, and Family & Friends! In each of the generations, you’ll find a Generational Profile for you to learn more about the women you’ll be recruiting from that age group, a list of notable events and prominent women that they grew up with, and a final document outlining specific ways that you can communicate with them and market Soroptimist. You’ll find lots of ways to prepare your club with tips about the different ways each generation prefers to work on projects and in groups. In the area of Family & Friends, there is a profile and tips for communicating and marketing Soroptimist to those already in your circle. Read up on each of these groups and adapt the marketing suggestions to recruit target women in your own community!
- Make contact and/or hold an event – using the promotional materials! In order to bring in new members, you’ll have to contact them directly and ask them to a meeting or other club event! Keep this first event short and sweet—remember to respect the time of your potential members while they’re making up their mind. On the recruitment campaign webpage you'll find professionally designed flyers and other promotional materials that you can customize to include your own club’s information, posting your local community, and hand out to advertise your next event. Keep recruitment cards handy to share with anyone you meet who may be a prospective member – print them yourself or find them in the memberSHIP store!
- Ask prospects to join your club! After that first contact, or during your recruitment event, be sure to follow-up and ask your recruits to join the club! That sounds simple, but it’s an essential moment in the recruitment process. By directly asking prospects to join, you re-affirm their value and can take away any delay caused by hesitation or uncertainty. Let them know how excited you and your club members are to welcome them into the fold as soon as possible!
- Welcome new members and provide an orientation.Remember, retention starts on a member’s first day. There is a lot to learn about our wonderful organization! Be sure to provide orientation to your new members so that they’ll be confident in their Soroptimist knowledge and engagement, and consider assigning them a mentor. Provide new members with all of the information they need to know about joining committees and getting involved in volunteer activities as soon as possible. And celebrate your new members! Honor them with an induction ceremony at the first meeting after they join.
Thanks to SIA for this excellent article from: